The memory comes retail packaged and isn\’t very fancy. The label on the front gives you some information about the RAM the clear plastic gives you a glimpse inside. The modules themselves look pretty standard as far as RAM goes. They have platinum copper heat spreaders to dissipate heat and a label stuck to each. The heat spreaders are very shiny as you can see from the reflection of my cameras flash. I left the heat spreaders on the RAM since they are on there quite snug and didn\’t want to damage the RAM.