Occasionally a product is so innovative, or becomes so popular that its brand name is synonymous with the product itself. The best examples of these are Frisbee™ for a flying disk, Kleenex™ for a tissue, or Coke™ for cola-flavored soda. Today, this situation just about holds true in the thermal compound market. When people talk about \’Arctic Silver\’ they are very often referring to aftermarket thermal compounds. Don\’t get me wrong, Arctic Silver makes fine products but everyone knows that a little competition is good for an industry.